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alacra.com

FOR IMMEDIATE RELEASE

ALACRA LAUNCHES PULSE PROFESSIONAL
New Application Aggregates, Organizes News and Blogs for Business and Financial Information Consumers

New York, NY, June 15, 2009 – Alacra today announced the release of Alacra Pulse Professional, the premium version of its Alacra Pulse platform.

Alacra Pulse finds, filters and packages web-based content so that you can quickly consume relevant, important information about a company. The Pulse Platform reads and analyzes news stories and blog posts from more than 2,900 hand-selected mainstream and alternative media (noteworth blogs) RSS feeds searching for specific types of business information.

Alacra Pulse employs the freemium business model. A free version, available at http://pulse.alacra.com, is supported through advertising and the sale of contextually relevant credit and investment research. The new Alacra Pulse Professional provides business and financial professionals with added functionality, specifically:

The ability to create portfolios or watch lists in order to easily monitor key events on the companies they follow;

Daily email alerts of the latest events on companies in portfolios, delivered to their inbox or mobile device; and

Information sharing, to easily share relevant articles with peers, colleagues or clients

“The addition of portfolios and alerts turn Alacra Pulse from simply a research tool to a current awareness application” according to Alacra CEO Steven Goldstein. “Our users have asked to have this information pushed to them so they are always up to date on the latest critical business events.”

“Pulse was designed to be an idea generation and current awareness platform,” explained Alacra CEO Steven Goldstein. “By incorporating portfolios and email delivery we are providing the information our customers need in the place where they need it.”

Alacra will be demonstrating Alacra Pulse Professional this week at the Special Libraries Association annual conference in Washington, DC.

About Alacra, Inc.
Alacra builds online applications and software to help clients find, package and present business information. Financial institutions, professional service firms and other corporations have long used the same content sets to support clients, research deals and investigate market opportunities. The Alacra mission is to package this content and deliver it in a format that best meets each organization's precise needs.

Worldwide, more than 600 investment and commercial banks, management consulting firms, law firms, and other corporations, representing 50,000+ end users worldwide, use Alacra to effectively find and deploy business information in their daily workflow. For more information, visit www.alacra.com.

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For press inquiries and interviews, please contact:
Carol Ann Thomas 1 212 806 3841
carolann.thomas@alacra.com